Tuesday, January 29, 2008

Comic Book Merchandising

When a comic book hero becomes famous, the natural inclination is to profit from it. The merchandising of comic book characters is such a venue. The advertising agencies are cognizant of that fact, and so are the comic book publishers. The merchandisings of movies are popular too. Star Wars is a prime example of that. The movie came first.

It became such a success that they sold posters and action figures of all the main characters, and a wide assortment of related materials. To put the merchandising power in perspective, consider George Lucas's Star War films. All six of the movies grossed almost three and a half billion dollars. The merchandising of the Star Wars totaled over nine billion dollars. After you consider that, they made Star Wars into comic books!

Merchandising comic books is a serious art. If done correctly the amount of revenue could be staggering. Never the less, there are points to mull over. The location of the action figure in stores, are they displayed prominently where they will receive the most attention? Is the box packaged in such a way that it lures the target audience to it? In addition, one of the most important items is the price. The price has to be reasonable to the public.

The merchandising of comic books also takes form in tee shirts. You can acquire a Superman logo tee shirt from any comic book store. Moreover, you can buy a Superman logo tee shirt at any local mall. The mainstreaming of merchandising in local stores put the super heroes in the forefront of people's consciousness. If you are bombarded with something long enough, it becomes accepted and more people are apt to buy it.

There are psychological and sociological studies to determine the best course of action for merchandising company's products. People's nonverbal movements can be observed to determine if a product, in this case an action figure, tee shirt or anything related to the comic book merchandising, is pleasing to the consumer or not. Facial expressions are an important indicator to see if a person will purchase your merchandise.

Another key area is word of mouth. When you see a movie, and really liked it, you are more lilkely to tell everyone you know about it. When a comic book company makes a movie, they advertise it extensively. The fast food restaurants are an excellent place to market their merchandise for young children. What better way to advertise than go to a local Burger King, Wendy's or McDonalds and see the latest comic book movie's (or any other movie that pertains to children) main characters as action figures?

There are so many aspects to merchandising comic books and the respective super heroes. It does not take a qualified expert to see the prospect of making copious amounts of money through seemingly harmless venues. The operative word I chose was seemingly. Only time will tell the effects of the barrage of advertising merchandise that takes place on a daily basis. Merchandising for comic books is no exception.

No comments: